Dear Person who Wants to Pitch Me*,
I’m writing this open letter to you today because I’m tired of getting bad pitches. I’m tired of getting pitches that make my brain hurt. I’m tired of getting pitches that aren’t an Easy Yes.
I'm tired of getting pitches that look like this:
Don’t do this.
I’m tired of getting pitches that are a bad fit. Look, I should be an easy target. I’ve worked hard to create a brand that - from a quick glance - communicates what I’m all about.
So pitching me weight loss products or meditations on healthy living or, well, pretty much anything else that doesn’t have to do with creative risk or taking chances or doing the scary thing is going to get an eye roll and not much else.
If you are going to pitch me, let me know what’s in it for me beyond your expertise. If you want to come onto my podcast, don't outline everything you'll talk about in detail. My show is conversational. I like to go behind the scenes and hear stories. You telling me that you'll lead my listeners through a coaching exercise tells me that you've never listened the show.
Oh, yes. I'd appreciate it if you'd listen to my show before you pitch me to be a guest. I need you to be familiar with my audience, because my show exists for my audience. My audience is magic, and if you aren't willing to take time to get to know them, I won't be able to give you the privilege of speaking to them. Because their collective attention is a privilege that I don't take lightly.
The #1 key to successful pitching is preparation and research. It's about so much more than what your email says. This is what I teach.
Yes, I’m interested in helping people pitch and take action and do the work but I’m also interested in making sure that they do it right. And smart. Because work for the sake of work doesn’t get anyone anywhere - being on 100 podcasts just for the sake of being on 100 podcasts won't grow your business.
Being on 10 podcasts where you can deliver a powerful, meaningful interview to an audience of people who are uniquely aligned to your brand? Right. That's where the magic happens.
So. If you’re going to pitch me - do your homework. Know who I am. Bonus: connect with me first on social media! Whoa. (Honestly, this one is huge and you’d be shocked at how many people fail to do this.)
And then send a thoughtful pitch. It can be a template, but add in some parts that show me you know who I am. Better yet, don't hide behind your template. Make the pitch short. Really short. So much shorter than you think it needs to be.
I can promise you that shorter emails are exponentially more likely to be responded to.
Take a moment to make sure my name is spelled right and that you have my podcast name right. (No. Really. This gets you a 50% higher chance of a yes right here.)
And then tell me what value you’re going to deliver to my audience. Be bold. Make a statement - why are you the best person for the job?
At the same time, leave it open. Acknowledge that I’m in creative control of my content and that I’ll make the final call. Don’t say, "We will talk about … " Instead say, "A few of the topics I could cover are…" (and then make them all an easy yes!).
I get it: pitching can be scary. But you should be pitching. You should be asking for what you want and need for your business (and your life!). The key to remember is that 1. most people aren’t pitching at all and 2. most of the pitches that are sent are bad. As in not good. As in delete and move on.
I’m not writing this to shame or be a bully or a jerk. I want to help you. Really. I promise. Because if you’re willing to follow a few rules and then follow through with hitting send, your chances of getting a yes are exponentially higher! (YES.)
And that means that you'll be getting your work and your voice and your wisdom out into this world (which is where it needs to be!). It means that you'll be connecting with the right audience, working with more of the right people (oh, hi, yes please to that.) and finding everything you do so much more satisfying!
And, at the end of the day, we all want to love our work. We want to feel connected and useful and like the things we do matter.
Pitching can help get you there, and I want you to succeed!
Want more? On Friday 10/2, I'm going to be teaching a free webinar about the nuts and bolts of pitching. You'll learn how to craft your pitch, where to look for the easy yes, and the three things you absolutely must do before hitting send.
The world needs more of you in it; let's make that happen. RSVP now.
*and by me, I mean anyone
**graphics by Erin Cassidy for Tiffany Han Coaching