What Magic Mike XXL Can Teach Us about Business
I realized recently that my time is spent either working, care-taking, house-keeping, socializing, or coming down from ALL THE THINGS. I rarely do anything for myself, to be alone with my thoughts.
And, that, my friend, is a problem.
So when I noticed that I had a hole in my schedule on Monday afternoon, I decided to take advantage of having childcare and took myself on a solo date to see Magic Mike XXL, a movie that my activist friend Erica dubbed one of the "most sex positive" movies she'd ever seen.
I did not leave the theatre disappointed. Hot man abs aside, this movie was also chock-full of business lessons.
What does a movie about male strippers on a road trip have to do with your business (and subsequently your life)? Everything. Here we go:
1. Go all in. But don't take any of it too seriously.
In the film, the guys realized that the Myrtle Beach Stripper Convention was their last opportunity to do it up right. So they went all in.
What if you realized that - in this moment - you have the opportunity to make some bold choices in your business? That, instead of playing it safe, now is the time to take that risk and try your absolute hardest to make some magic (sorry! I had to!)? What would change?
What does "all in" look like for you in your work?
Also, how can you loosen up and have more fun? What needs to change for there to be more joy in your day-to-day? What do you need to let go of? (No. Really. What do you need to let go of? Because I suspect the list is a mile long!)
Let go of perfection and give your next thing, whatever it is, your all. You might crash and burn, but, love, you might also soar.
2. Play to your strengths.
Instead of trying to reinvent themselves to be what they thought people wanted, the male entertainers owned their strengths and their interests. That's when everything clicked. (Spoiler alert!)
This is what we're all after when we talk about authentic branding and finding your voice. If you love baking cookies and golden retrievers, how can you incorporate that into your business? (Says the business coach who's writing today about a stripper movie.)
What are the things that make you remarkable? Use them. Instead of trying to blend in with the pack, make it your goal to stand out. Get someone's attention. Be different. Embrace your thing. Your people will find you and will love you even more for it.
3. Bigger isn't always better.
In the movie, one of the characters has a problem with - let's just say - finding a partner who can handle his grand endowment, showing that what we think we want isn't always what we need.
And it's the same in business. Do you need to make a million dollars a year or are you happy bringing in $50K? WHY do you want thousands of twitter followers? Is social media growth something that's important to you or are you just reacting to what internet marketers say you need?
Remember: you get to make the decisions about your business. How big (or small) you want to be and how you spend your time. Don't let other people determine your priorities for you.
4. Figure out how they want to feel.
This is it. The secret to all the marketing, all the sales, all the everything: how do your customers want to feel at the end of the day and how can you help them get there?
The women in Magic Mike weren't after orgasms. Each one just wanted to feel sexy and beautiful and desired and respected and like a Queen.
Do this for your customer base and you've got it. Marketing Magic. Hip thrusts optional.
5. Leave them wanting more.
I don't know anyone who saw this movie who isn't ready to go back and see it again. It ended with a bang, and I haven't been able to get it out of my head. I want more of Magic Mike XXL: that means the filmmakers did their jobs.
And it's also okay for you to leave people wanting more in your business. There's a myth online that we have to be all-the-time available to the World. That is impossible to sustain. Instead, consider how you could create intrigue and curiosity around your work.
It's okay for people to miss you. You WANT them to miss you. You want them waiting to hear from you again and hanging on your every word. That is success.
And now it's your turn, love. Homework: go see this movie. Right now. It's for the good of your business. And your life. You're welcome.
**photo by me; graphic by Erin Cassidy for Tiffany Han Coaching