Ep. 152: Trusting the Simmer (and what to do while you wait!)

Photo Credit: Rachel Eliza Griffith

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We know it about making soup, but we often forget it when it comes to our creative ideas: Letting things simmer is how the flavor develops. 

In this week's episode, I'm talking about why it's so important to give your creative ideas the room they need to fully develop and what to do while you wait. Because, I promise: I'm just as impatient as you are! 

I'll also share how to avoid letting your ideas simmer FOREVER and what you can do to start testing them and collecting data *during* the simmer!